In my previous post I mentioned that I had chosen a niche to start my Affiliate Marketing campaign with. So my next step was to narrow it down and choose a product to promote. Ok, I will let you in on the niche I chose to go with. It is the Pet niche. We all know that the Pet industry is booming and there are thousands and thousands of products I could choose to promote.
First I must figure out what people are looking for. Here is a simple way to do some initial research. This simple research is taught by one of my favorite internet marketers, Lynn Terry. Lynn runs the Self Starters Weekly Tips forum. It is one of the best forums out there. She also has a free Webinar every Tuesday so be sure to check it out. Lynn Terry also has an Elite group available to those serious about their business.
Start by researching your main keyword using the Free Keyword Suggestion Tool from Wordtracker. Enter the keyword, in my case it is Pets, and hit enter.
This is a sample of what I got back:
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Looking through this list of returned keywords, I see some common threads. There are at least a handful of keywords dealing with “exotic” pets, adopting pets, virtual pets, and more. To the left of each keyword phrase there is a number that represents the approximate number of searches per day this phrase gets. Clicking on a particular phrase, you can drill down to more specific related phrases.
Here is an example of drilling down on the “exotic pets” keyword.
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I will usually follow up my keyword research using another tool. I use a tool called Market Samurai. Although this is not a free tool, it is one that I highly value. It has a ton of features that would simply take you lots and lots of time to research manually.
Now, exotic pets is not my chosen niche. But I have chose a niche in the Pet arena. Keep watching this study as I find my place in the blogosphere and build a blog focused on a product I have chosen to sell using specific keywords I have found during my research.
What do you think about this keyword research stuff? How do you do your keyword research?
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